PWMC Paula Wilson Media Consulting

Well known Cape Town based medical aesthetic practitioner Dr Alek Nikolic has formulated a highly effective skincare range using clinically proven, prescription-grade active ingredients. His new skin perfection programme — sk.in, short for skin ingredients — has just launched, with five power-packed serums that can be seamlessly integrated into any existing skincare routine. Each serum provides a powerful potency shot that will target specific skin concerns, strengthen and repair the skin barrier, visibly improve texture and tone and, ultimately, give you the confidence that comes from a healthy skin.

Prior to the arrival of sk.in, the availability of powerful cosmeceutical skincare has been mainly limited to cosmetic doctors and dermatologists, because of the risk of undesirable side-effects.  Developing a range with active ingredients that is accessible to a wider market has been a dream Dr Nikolic has been pursuing for more than three years. “My goal is for everyone to have youthful, glowing skin, while limiting the risk of unwanted reactions,” says Dr Nikolic.

Based on extensive clinical research and his own medical expertise, Dr Nikolic has selected active ingredients that are known to be less sensitising and more stable. These include the most bioavailable and least irritating form of vitamin A (hydroxypinacolone retinoate), lipid-soluble vitamin C (ascorbyl tetraisopalmitate), vitamin E, ferulic acid ester, hyaluronic acid and ceramides – premium ingredients that are clinically proven to help reverse signs of ageing, boost hydration and strengthen the skin.

“It’s the powerful, active ingredients that give sk.in its superpowers,” says Dr Nikolic, “potently targeting the errors of the past, while helping the skin work at its best again.”

Dr Nikolic says that most people, even those who take ‘good’ care of their skin, usually have a degree of impairment of the outer skin barrier. “If the skin barrier is not working optimally, even the best quality ingredients cannot not reach their full potential and effect.” As a result, every sk.in serum is formulated to help protect and repair the vital outer layer as well as target specific concerns: acne, ageing, texture, hyperpigmentation, fine lines and wrinkles.

Dr Nikolic firmly believes that healthy looking skin has a positive effect on a person’s emotions, confidence and sense of well-being. “Having been involved with cosmetic medicine for over 20 years, I’ve seen how most people feel good on the inside when they look their best on the outside. This is why we formulated every sk.in product to help make a visible difference.”

The five power serums in sk.in’s launch range are:

1. in pure |medi shot: sk.in pure clears and prevents acne breakouts, reduces blackheads and helps to fade pigmentation marks. Formulated with maximum strength salicylic acid combined with pineapple and papaya extracts, sodium hyaluronate crosspolymer, vitamin B3 (niacinamide) and zinc, sk.in pure spray acts as a potent shot to thoroughly cleanse the skin of dirt, oil and acne-causing bacteria. It also performs as an oxygen boosting, at-home chemical peel for beautiful, fresh skin. With anti-ageing benefits, sk.in pure gently exfoliates and hydrates the skin at the same time, leaving skin feeling soft, plump and hydrated. Regular use will result in an improvement in hyperpigmentation, fine lines, wrinkles, and skin texture.
2. in marvel |hydro shot: sk.in marvel delivers a hefty hydro shot to counteract dehydrated skin, improve skin barrier health, protect against environmental damage and reduce signs of ageing. The powerful, hydrating formulation contains ceramides, high strength hyaluronic acid for maximum penetration as well as lipid-soluble vitamin C and vitamin E, two powerful antioxidants that protect against environmental damage, help stimulate collagen production and reduce hyperpigmentation.
3. in gloss | radiant shot: sk.in gloss serum delivers a powerful antioxidant shot to counteract signs of UV and environmental damage, including hyperpigmentation and intrinsic skin ageing. Formulated with high levels of lipid-sol
   uble vitamin C for deep penetration, as well as ferulic acid ester and vitamin E for a synergistic antioxidant effect, sk.in gloss is effective in reducing pigmentation, stimulating collagen production, and improving fine lines and wrinkles. Ingredients D-panthenol and hyaluronic acid work together to increase hydration. Vitamin B3 (niacinamide) improves elasticity, dramatically enhancing barrier function.
4. in flash (1, 2 and 3) | repair shot: sk.in flash delivers a potent repair shot to counteract the signs of UV damage and ageing, improve skin texture, minimise pore size, increase collagen production, diminish pigmentation and improve fine lines and wrinkles. Formulated with highly active hydroxypinacolone retinoate (the most bioavailable and least irritating vitamin A) powerful antioxidants vitamin C and E, ceramides and hyaluronic acid, sk.in flash actively reduces signs of ageing like fine lines and wrinkles, repairs the skin barrier, improves hydration and protects the skin against free radicals and environmental damage.
5. in bounce | combo shot: sk.in bounce is a potent all-in-one shot that combines the most powerful active ingredients in the sk.in range for maximum benefit from a single product. Designed for people who want a simple skin perfection regime and prefer a single serum, sk.in bounce is formulated with high strength hydroxypinacolone retinoate and lipid-soluble vitamin C. It also contains vitamin E, ceramides and hyaluronic acid to counteract the signs of UV sun damage and ageing. sk.in bounce radically improves texture and hydration, reduces pore size, stimulates collagen production and reduces fine lines and wrinkles.

“We’ve formulated sk.in so that the serums can be slotted into any basic skincare regime,” says Dr Nikolic. “We removed the unnecessary ingredients. We’ve simplified and made it more powerful.”

All sk.in products are vegan friendly, have never been tested on animals and are free of parabens, sulphates, gluten, soy and nuts.

sk.in is available from skincare professionals at salons and aesthetic practices around South Africa. It is also available on www.skiningredients.com, following an online assessment.

All sk.in products contain high concentration cosmeceutical active ingredients, and some are contraindicated if you are pregnant, breastfeeding, taking oral vitamin A such as Roaccutane, suffer from certain skin conditions such as eczema, or if you have extremely sensitive skin. The online assessment process allows Dr Nikolic to advise users about which sk.in products are most suitable.

When used correctly once a day, a 30ml bottle of sk.in should last 2 to 3 months.

For more details visit www.skiningredients.com or email info@skiningredients.com or call 021 797 0960. Follow @supersk.in on Instagram and Facebook.